Web push notifications are notifications that can be sent to a user via desktop web and mobile web. These are alert style messages that slide in at the top or bottom right hand corner of a desktop screen, depending on the operating system, or appear on a mobile device in a manner nearly identical to push notifications delivered from apps. Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on the website.
Users today have a hard time remembering what apps they even have on their device. Notifications help these services deliver timely and relevant information to users, and in doing so, staying top of mind.
A recent study showed that mobile users receive an average of 63.5 notifications per day, with most notifications coming from messaging and email applications. Push notifications at their core are simply a way of alerting users to information that they have opted-in to from apps and services. Notifications encompass nearly every possible use case and type of service, including other communications mediums like email, SMS, and VoIP.
Three basic types of notifications: Transactional, System, and User notifications.
Transactional notifications are used to notify users of events. For example, notifying a user that a package has shipped or that their flight is delayed.
System notifications are used to tell users about new product features or opportunities. For example, notifying a user of a new product feature, or of a holiday discount.
User notifications are used to notify users of new messages from their friends, such as in an e-mail or social networking application.
The difference between web push notifications and app push notifications
All that’s required to send web push notifications is a website that has web push code installed in it. This means that brands that don’t have apps can leverage many of the benefits of push notifications (real-time, personalized, in-the-moment communications) even if they don’t have an app.
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